In this 2-day expert-led, live online class on Digital Media Planning Program, get to understand the elements of a comprehensive digital media strategy and campaign – formats, budgets, performance, optimization, and regulations. Whether your business objective is brand awareness or sales conversion, you can definitely leverage digital media to achieve them.

By the end of the 2-day online program, you shall be able to create a digital media strategy and plan. You will also learn how to plan and buy your own digital media, as well as how to track and optimize it.

Any professional wanting to deep-dive their digital learning in digital media planning and buying.

Order Quantity:


STARTS JULY 9, 2020!



  • Media Planning Defined
    • What is Media Planning?
    • The 5-Step Media Planning Framework
  • Media Objectives and Strategies Document: Setting the Objectives
    • Creating Campaign Objectives
    • Marrying the Objectives to the KPIs
  • Media Objectives and Strategies Document: Planning a Strategy
    • Channel Mix
    • Targeting
    • Ad Formats
    • Buying Method
    • Costs
    • Duration
  • Visual Media Schedule
    • Flighting/Burst
    • Pulsing
    • Continuity
    • Drip/Nurture


  • Operating Facebook Business Manager
    • Overview of Facebook Business Manager Tools
    • Account Access Management
    • Adding and Managing Multiple Pages
    • Pixels Explained
  • Campaign Set-up: Facebook Ads Manager
    • Creating a Facebook Campaign
    • Different Buying Objectives on Facebook and Instagram
    • Different Buying Models: Auction vs. Reach & Frequency
    • Facebook Ad Policies
  • Operating Google Ads Manager
    • Google Adwords
    • Google Display Network
    • Google Tag Manager Explained
  • Campaign Set-up: Google
    • Where You Want Your Ads to Appear
    • How to Bid on Google
    • How to Monitor and Evaluate your Google Campaigns

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Media Planning Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your live online classes, your CDM Facilitators will be present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from this line up.

Chief Executive Officer, Katapult Digital
Program Chair for Digital Media Planning Program

Client Solutions Head, Facebook PH
Program Chair for Digital Media Planning Program

Head of Digital Marketing, AIA Philam Life

Creative Partnership Lead, Google PH

Chief Digital Officer, Havas Ortega

Digital Performance & Media Manager, Globe Telecom

2-Day Program with CDM Certification Digital Media Planning*

Regular Rate
PHP 24,900 + VAT

40% OFF! Limited Slots Only!
PHP 14,940 + VAT

2-Day Program with Certificate of Participation

Regular Rate
PHP 18,900 + VAT

40% OFF! Limited Slots Only!
PHP 11,340 + VAT

1-Day Class only with Certificate of Participation

Regular Rate
PHP 9,900 + VAT

40% OFF! Limited Slots Only!
PHP 5,940 + VAT

*CDM Certification is optional. Learn more about CDM Certifications.


We accept payments in USD and PHP. Please choose your preferred currency by selecting either at the dropdown menu at the bottom of the page. You could also access the currency options through the pop-up menu on the right side of the page. Just slide your cursor to the right and the currency options will appear.

Displayed rates are converted based on an estimated exchange rate. The final amounts may differ. Local 12% VAT will apply.

Rate Inclusions:

  • 16 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
  • Lifetime access to supplementary learning materials – readings/videos/case studies via our Student Learning Portal
  • Lifetime access to class presentations by our Subject Matter Experts
  • Opportunity to consult with the Subject Matter Experts during class
  • Earn Certificate at the end of the program

Payment Methods: 
We accept payments through the following methods:

  • Credit Cards* via PayPal
  • Debit Cards via PayPal
  • Bank transfer through Unionbank or BDO**

*Except for American Express

**Not available for payments made in USD.

Payment Advisory:
Due to the community quarantine, we are unable to issue official receipts. Issuance will resume once quarantine is lifted. Thank you for your patience and understanding.


  • July 9, 10 (2 Weekdays (Thu, Fri))


  • 09:30 – 18:30 Philippine Time (PHT) (UTC +8)
  • 09:30 – 18:30 Singapore Time (SST) (UTC +8)
  • 08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
  • 08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
  • 08:00 – 17:00 Myanmar Time (MMT) (UTC +6:30) 

Who can take this program?
This is open to everyone who wants to deep-dive digital learning in digital media planning and buying. The general profile of our students for this program range from marketing professionals, marketing specialists, entrepreneurs, and graduates of our Digital Marketing Fundamentals Program.

Do I need to have a marketing background?
No. Although this program immediately deep dives into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll into this program?

  1. Choose your Program
    Find the perfect Digital Training Program among our industry-verified programs. See how you can use them to bring you that needed leverage in your career.
  2. Complete your Application
    Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your application.
  3. Payment and Confirmation
    Once the application is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to both (2) scheduled classes?
The program is designed for 2 days full of a comprehensive learning experience on the basics of social media marketing. However, a 1-day rate is offered for those who wish to attend only 1 online class session.

Should there be any complications with your schedule, our Customer Support Team may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the regular class rate.

You may also choose to receive a CDM Certification for Digital Media Planning. This is earned after finishing the course and passing the qualifying exam. We recommend to get this CDM Certification to be a recognized expert in your field. A



Our learners are passionate about their learning. We highly recommend you to deepen your digital skills in these programs.

Online E-Commerce Program (Copy)
Online E-Commerce Program
Content 360: Online Search Engine Optimization (SEO) Program
Online Digital Marketing Analytics Program